Quite often, a client will ask me something along the lines of:
“How did my campaign perform...How are the results looking...Looking at the report, are these figures good?”
I always take it as a compliment that clients (usually) respect my insights and experience. But my answer as a Kent lead generation consultant is always the same.
“You tell me, I'm a lead generation consultant with a responsibility to not only generate leads, but help you nurture these leads through the sales cycle too!"
I could tell them organic site traffic went up 513% after 2 months, and that their Google Ads conversion rate has doubled in a single month, or their Facebook campaign has an 11% conversion rate.
Assuring you of my best attention at all times,
Steve Elson, Kent Lead Generation Consultant
Amazing, right?! Er, no, not really. My clients pay me to generate leads. So a good result must meet and hopefully exceed the goals we agreed at the beginning of the campaign. And that’s all I ask to be judged on.
- How many leads did you get?
- How many leads could you convert?
- What are those new clients worth to you?
- Is that more than what you paid me?
- Yes? Great. It is viable. Let’s go again!
- No? Let's look at the stats, review your goals and reshape the next campaign
So how do you measure success? Let's get started 🔥
Steve Elson, Kent Lead Generation Consultant
