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It’s Sushisational! Unveiling the FlashmobPR Triumph in Manchester's Culinary Scene | Restaurant PR

How I created a sushisational blitz - FlashmobPR Triumph in Manchester

In the bustling city of Manchester, a culinary revolution unfolded with the launch of a new sushi restaurant. Leveraging the power of social media, a disruptive FlashmobPR campaign took centre stage, transforming the restaurant's debut into a memorable event. This case study delves into the strategic manoeuvres that fuelled this innovative marketing spectacle.

"This hidden gem restaurant in Manchester serves diners authentic Japanese cuisine" - Manchester Evening News

The campaign objective was to generate buzz and anticipation for the new sushi restaurant. Establish a strong online presence through Instagram. Engage influencers and social groups to amplify reach. Culminating the campaign with a show-stopping launch party.

The campaign kicked off with meticulous planning. Identifying popular local bloggers and engaging social groups, we curated a list of influencers who shared a passion for both sushi and creating engaging content.


The FlashmobPR strategy involved surprise pop-up sushi tastings, strategically documented and shared on Instagram stories. This spontaneous approach captured the essence of the restaurant's vibrancy and gastronomic offerings.

Bloggers and influencers played a pivotal role in spreading the word. By providing them exclusive sneak peeks, we ignited curiosity among their followers, creating a ripple effect of excitement.

The flashmob events were carefully coordinated, ensuring maximum visibility on Instagram. The influencers' posts seamlessly integrated with the campaign hashtag, creating a cohesive narrative across diverse accounts.

As anticipation reached its peak, the campaign crescendoed with a spectacular launch party. The venue, adorned with sushi-themed decorations, became the epicentre of social media activity.

Influencers, bloggers, and their followers converged, generating a live feed of captivating moments. The restaurant's unique offerings took the spotlight, showcasing the delectable sushi creations that awaited patrons.


By orchestrating a FlashmobPR campaign that blended surprise, engagement, and influencer collaboration, the new sushi restaurant in Manchester not only created a buzz but also etched its presence in the hearts and minds of the local community. This case study stands as a testament to the power of disruptive marketing strategies in the age of social media, where culinary delights meet creative brilliance.

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