Because, simply doing 'more' of the same thing wont fix a broken strategy!
This is a short piece about why sensible decisions often lead us astray
1. Know Your Customer: Begin by identifying your customer personas and their pain points. What challenges are they facing? Then tailor your goods and services to solve these problems.
2. Build a Strong Brand Identity: Create consistent messaging that reflects your business values.
3. Boost Online Presence: Ensure your mobile 1st website is Google-friendly and optimised for people, not search engines!
4. Leverage Social Media: Engage with your audience on LinkedIn, Facebook, or TikTok
5. Offer Exceptional Customer Service: Provide prompt, helpful, and personalised service to build customer loyalty. In HubSpot's flywheel model, delighted customers become promoters, fuelling business growth through positive word-of-mouth and keeping the flywheel in motion.
6. Always Look to Innovate: Stay ahead by regularly updating your goods and services to meet the changing market demands.
7. Use Customer Feedback: Listen to your customers and make improvements based on their suggestions.
8. Network Within Your Industry: Build relationships with other professionals to open new opportunities.
9. Implement Effective Marketing Strategies: Use targeted campaigns to reach your ideal customers.
10. Measure & Analyse Performance: Marketing is a science, so regularly assess your strategies and adjust them based on performance data.
If you're curious about my background and the kind of work I do, you can find it here.
